What is a metric? NY Times gives a clue + Field Guide News

New coverJust started working on the 7 December Sunday Times puzzle, 81 across reads “Standard of measurement.” Six letters. Third letter “t.” Hmm… The answer brought a smile.

Some great developments with the Field Guide:


Author: stephenrappaport

I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement.