“Turn Your Social Media Goals Upside Down” recognized as a top article of 2014

Hank Berkowitz
Hank Berkowitz, editor, Association Advisor

I was surprised and flattered that my article for Association Advisor titled “Turn Your Social Media Goals Upside Down” was listed in a roundup of the top 30 articles of 2014 by Hank Berkowitz. Essentially the article makes the case for creating and harnessing advocacy among association members to energize and vitalize an association, instead of only treating social media as a top-down, ho hum, communications channel. The article is supported by quotes and a case study from the Field Guide. 

Author: stephenrappaport

I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement.