Ted McConnell, sought-after digital consultant, former EVP Digital at ARF, and past head of digital for P&G tells a story about how one client of his, a small content company, depends upon The Digital Metrics Field Guide to make themselves smarter and to give top-notch service to their roster of large brands. The Field Guide is available here: http://bit.ly/FieldGuide_Buy
Tag: Field Guide
What is a metric? NY Times gives a clue + Field Guide News
Just started working on the 7 December Sunday Times puzzle, 81 across reads “Standard of measurement.” Six letters. Third letter “t.” Hmm… The answer brought a smile.
Some great developments with the Field Guide:
- New cover! That’s the image to the left. I like the way BIS Publishers modified the color scheme, giving it a lighter, brighter feeling, and coordinating the colors with the design inside.
- PREORDER NOW from Amazon, Barnes & Noble, and Independent Booksellers in the US and around the world.