A Digital Metrics Field Guide Success Story

Ted McConnell, sought-after digital consultant, former EVP Digital at ARF, and past head of digital for P&G tells a story about how one client of his, a small content company, depends upon The Digital Metrics Field Guide to make themselves smarter and to give top-notch service to their roster of large brands. The Field Guide is available here: http://bit.ly/FieldGuide_Buy

What is a metric? NY Times gives a clue + Field Guide News

New coverJust started working on the 7 December Sunday Times puzzle, 81 across reads “Standard of measurement.” Six letters. Third letter “t.” Hmm… The answer brought a smile.

Some great developments with the Field Guide: