The paper below introduces mind genomics and cognitive economics, and explains the methodology. The subject of the paper is “artisanal bread,” but the mechanics for every study are exactly the same.
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Author: stephenrappaport
I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement. View all posts by stephenrappaport
