Please join me in New York at the Sentiment Analysis Symposium Customer Insight Analytics Workshop on March 5 where I will be presenting “The Insider’s Guide to Social Media Measurement”
My morning workshop will explore the world of “humetrics” — the big shift from our industry’s age-old preoccupation with media measurement to understanding people by gauging and interpreting their digital lives. I’ll be sharing my “Digital Metrics Field Guide” to help you recognize data points not merely as impersonal dots on a trend line, percentage changes, or ratios. They are, in fact, personal — capturing what people say, do and feel in real time. Once we view digital metrics as reflecting individuals, they become characters we employ to craft compelling narratives about people and brands that we later share with our colleagues in and outside of our areas. Those narratives fortify brands with a common understanding that increases the potential to act in the best interests of customers and prospects, and to create and execute successful marketing strategies.
The Insider’s Guide to Social Media Measurement will have four sections:
- introduction and overview of social media measurement
- case studies illustrating the use of social media measures (with audience participation and comments)
- hands-on workshop. We will present three typical business scenarios and have the attendees work through them, including developing an analytic strategy, measurement plan, etc.
- wrap-up and final Q&A
I will also be joined in presenting the workshop by Vincent Santino, Associate Director of Digital Insights & Analytics at Kaplan Test Prep.
After the workshop, continue to learn from other leaders in the industry, including Amazon, American Express, Huffington Post, IBM and more at the symposium on March 6. To learn more, please visit http://www.
