Association Advisor recently published my article as captioned above. Read it here.
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Author: stephenrappaport
I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement. View all posts by stephenrappaport
