Fred Zimny’s Field Guide review found the book’s concept of “endometrics” an “eye-opener” and highlighted the need for strategy, a framework, a measurement plan, and reporting.
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Author: stephenrappaport
I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement. View all posts by stephenrappaport
