Digital Metrics Field Guide manuscript submitted to publisher. Expect January publication.

Field Guide UpdateWell, 175 updates and revisions were made to the Field Guide’s March 2014 edition. The manuscript is as current as possible; the final was submitted today. Expect hard copies in January 2014. The Field Guide will be available on AmazonBarnes & Noble, and Independent Booksellers in the US and around the world,

Author: stephenrappaport

I write and consult on achieving brand growth. My long-term advisory roles are with Sunstar, Inc., a global manufacturer of consumer products and Suretys, Inc. an insurtech. I was a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management for 5 years and am the author of 3 books on digital marketing and measurement.