Stuff I'm Working on and Thinking About
I’m exhibiting at ARF Re:Think 2015: Where Leaders Ignite Growth at the Hilton Hotel on Avenue of the Americas on March 16 and March 17. I’ll have a table opposite registration and look forward to seeing you there.
Many really interesting companies will also be exhibiting and are worth checking out.
The Field Guide ships on April 14. Pre-order your copy at Amazon, Barnes & Noble, and the finest booksellers in the US and around the world.
The Digital Metrics Field Guide arrived from the printer this past Saturday. It traveled all the way from the Netherlands.
I finally unboxed it today, having opted to let it sit and tempt me to open it. I don’t know why, but that’s what I did. Normally I tear the package open when a new book arrives. The picture at left shows The Digital Metrics Field Guide emerging from its shipping carton. There’s always a moment of truth when getting the first copy, anxiously holding it in my hands, feeling its heft, taking pleasure that the book is real, and then feeling the nervous anticipation that comes from knowing the book is poised to make its way in the world.
Every book makes its own way. Like a child you create it and nurture it and then let it go. While we have some idea of how it will mature once set free, the book’s journey — and yours — depends on what readers make of it. Putting out a new book is exciting, a little anxiety-producing, and possibly life-changing in some small or grand way. That’s the fun — where will it take you?
Boxes of The Digital Metrics Field Guide are steaming across the Atlantic Ocean to warehouses in America and should be available soon. Meanwhile you can pre-order from Amazon, Barnes&Noble, and independent booksellers in the US and around the world. You can order it from your local bookshop, too.
My greatest satisfaction comes when readers say that they found my book illuminating, educational, helpful, thought-provoking, or worth giving to others. If you pick up a copy of The Digital Metrics Field Guide, I hope it is that way for you.
Digital Metrics Field Guide now available for pre-order is SHIPPING NOW from Amazon, Barnes & Noble, and Independent Booksellers in the US and around the world
The Digital Metrics Field Guide is the definitive reference for brands of all sizes who use the Web, social media, mobile, or email for marketing, advertising and consumer engagement. It is written for the marketing, media or advertising business person whose job requires selecting, understanding and acting on the performance of their digital communications. Read more about the Field Guide …
Interested in learning about Mind Genomics and Cognitive Economics? Howard Moskowitz and I are sharing our Dropbox stuffed with books (over 20), peer reviewed articles, original research, and presentations for free and without any obligation. Access the Mind Genomics Dropbox.
BIS Publisher Rudolf van Wenzel sent me a link to their Spring 2015 catalog. It’s a very handsome electronic one that showcases their extraordinary list of business, design, and architecture books. The Field Guide is listed under “new titles.”
More good news. The published books are available for pre-order, at an introductory price, on Amazon , Barnes & Noble, and independent booksellers in the US and around the world. BIS told me that they are being shipped shortly to the warehouses and should likely be available in March. When BIS knows exactly, they will revise the publication date, and I will share that with you.
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social.
It is available for pre-order from Amazon, Barnes & Noble, and independent booksellers in the US and around the world.
Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure.
Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives.
The Digital Metrics Field Guide: The Definitive Reference for Brands using the Web, Social Media, Mobile Media, or Email, written by Stephen D. Rappaport , with the support of the Advertising Research Foundation, and published by BIS Publishers does just that. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.
Every entry provides context, making the Digital Metrics Field Guide even more valuable to practitioners:
The Digital Metrics Field Guide offers perspective:
Ordering Information
Pre-order your copy of The Digital Metrics Field Guide today from Amazon, Barnes & Noble, and independent booksellers in the US and around the world.
Speaking and Workshops
Stephen is a sought after keynote speaker, panel moderator, business school lecturer, and workshop leader for such organizations and brands as: the Advertising Research Foundation Conferences, World Federation of Advertisers, Japan Advertising Association, Canadian Marketing Association, Marketing Accounting Standards Board, Institute for Public Relations; Travel and Tourism Research Association, American Association of Wine Economists, The Wharton School, Columbia Business School, New York University, Johnson & Johnson, Capital One, Ford Motor Company and many other brands. Click here to contact Stephen regarding your talk or workshop.