What is a metric? NY Times gives a clue + Field Guide News

New coverJust started working on the 7 December Sunday Times puzzle, 81 across reads “Standard of measurement.” Six letters. Third letter “t.” Hmm… The answer brought a smile.

Some great developments with the Field Guide:


Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement. With Dr. Howard Moskowitz, we lead the Millennials, Mindsets & Money initiative. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.