Update on Field Guide Updating

Field Guide UpdateI’ve been revising the Field Guide to prepare the manuscript for publication by BIS Publishers. Many changes since the book was printed by ARF, notably a new release of Facebook’s Graph API, advertising on Pinterest, etc. Manuscript gets submitted in a couple of weeks, with books in stores and online sometime in January.

While working on updates I am heartened to see that Facebook is shifting focus from merely counting interactions capturing click happiness to reporting actions that are more specifically relevant to advertisers, such as in its People Engaged and Engagement Rate metrics.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.