Turn Your Social Media Goals Upside Down

Assn Adviser Logo Social media is still thought of in broadcast media terms and used primarily for outbound communication. I recently reviewed data from the forthcoming Association Adviser’s 2014 Association Communications Benchmarking Report which documented this all too clearly, and also revealed how associations are missing the opportunity to create advocacy for their organizations – advocacy that energizes and makes an association vital and engaging for its members. Read Turn Your Social Media Goals Upside Down.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.