Howard Moskowitz created a psychological science called Mind Genomics. Jointly we are developing a specialization within Mind Genomics called Cognitive Economics. We are giving you open access to our library of books, peer-reviewed studies, original research, and presentations without cost or obligation. It only takes a click on the preceding link. Why? This work has created billion dollar brands, and we would like it to benefit you, your brands, and bring happiness to your prospects and customers. Watch Malcolm Gladwell’s very popular TED Talk for a quick primer on Mind Genomics, Howard’s invention of chunky tomato sauce for Prego, and bringing happiness to people through a plate of spaghetti.
Marketers and advertisers use Mind Genomics and Cognitive Economics to:
- Understand consumers’ mindsets towards a product category, brand, or experience.
- Discover which messages, and which combinations of messages, drive interest up or down, and by how much … and compare them across mindsets.
- Compute the dollar value of each message or mixture, to uncover the trade-offs that people make. A message that raises interest may not increase the perception of value.
- Create or modify products to meet consumer needs and interests, and advertising or communications that are proven to increases sales.
I will be writing about our work weekly from here on out, probably on Tuesdays. Please feel free to get in touch with me anytime about this work, via email or by filling out the contact form.
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The library is a treasure trove. Enjoy it!