Mind Genomics and Cognitive Economics: Introduction and Methodology

The paper below introduces mind genomics and cognitive economics, and explains the methodology. The subject of the paper is “artisanal bread,” but the mechanics for every study are exactly the same.

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Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.