Link to Digital Metrics Field Guide is Now Available

DMFG Front CoverThe Advertising Research Foundation is offering The Digital Metrics Field Guide as an interactive PDF through its online store. Click here to purchase.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.