humetrics (hu-met-rics)

Definition: portmanteau of humanism + metrics (n.). The recognition that measures are not merely numbers, but are reflections of what people do, what they say, and what they feel. Humetrics help brands comprehend people in all their richness, sense their needs, and respond to them as individuals.

Origin: Digital Metrics Field Guide:  The Definitive Reference for Brands Using the Web, Social Media, Mobile Media or Email by Stephen D. Rappaport (BIS Publishing 2015). Available for pre-order on Amazon and Barnes & Noble.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.