humetrics (hu-met-rics)

Definition: portmanteau of humanism + metrics (n.). The recognition that measures are not merely numbers, but are reflections of what people do, what they say, and what they feel. Humetrics help brands comprehend people in all their richness, sense their needs, and respond to them as individuals.

Origin: Digital Metrics Field Guide:  The Definitive Reference for Brands Using the Web, Social Media, Mobile Media or Email by Stephen D. Rappaport (BIS Publishing 2015). Available for pre-order on Amazon and Barnes & Noble.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement. With Dr. Howard Moskowitz, we lead the Millennials, Mindsets & Money initiative. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.