How to Gain Strategic Advantage from Digital Metrics

Assn Adviser LogoAssociation Advisor recently published my article as captioned above. Read it here.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.