“How do you know a person?” Ideas from Outside: Canadian Marketing Association

Ideas from OutsideHoward Moskowitz and I are being interviewed by Mitch Joel on stage at “Ideas from Outside,” a one-day event put on by the Canadian Marketing Association on January 20. The conference focuses on identifying and working with innovative ideas from fields other than marketing, media, and advertising. For those of you who know me, this is near heaven.

Our session topic: how to know a person through mind genomics and cognitive economics and use that to communicate more effectively.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement. With Dr. Howard Moskowitz, we lead the Millennials, Mindsets & Money initiative. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.