Field Guide Fridays: Starts Today!

The Digital Metrics Field Guide: Announcing Field Guide Fridays
Digital Metrics Field Guide by Stephen D. Rappaport

Announcing Field Guide Fridays – a companion site for The Digital Metrics Field Guide providing updates, links, points of view, debates, practices, tutorials, and interviews. The book is available for pre-order.

Field Guide Fridays address marketing, media, and advertising practitioners. People who use metrics and measurement in support of their brand-building work, but who are not uber-analysts or statisticians. Experts will find Field Guide Fridays a helpful supplemental source for the technically minded.

Expect selectivity. Plenty of sites cover the torrent of metrics news and company announcements,  many exceptionally.  I’ll stay with my strengths: synthesis, sense-making, strategy, practicality, and simplicity. My first topical post appears next week, and every two weeks afterwards to start.

Naturally I want this series to reflect your interests, concerns, questions, and to offer what you’d like to see: contact me with your ideas and suggestions whenever you like. With your input Field Guide Fridays should become a valuable resource that helps you and your brands use metrics in ways that contribute to their growth and yours.

One last thing. Consider putting the blog on autopilot for the ultimate convenience in receiving Field Guide Fridays. There’s a subscribe box at the top right. Your email won’t be sold or shared with third-parties, it will only be used to communicate with you.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.