Digital Metrics Field Guide manuscript submitted to publisher. Expect January publication.

Field Guide UpdateWell, 175 updates and revisions were made to the Field Guide’s March 2014 edition. The manuscript is as current as possible; the final was submitted today. Expect hard copies in January 2014. The Field Guide will be available on AmazonBarnes & Noble, and Independent Booksellers in the US and around the world,

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement. With Dr. Howard Moskowitz, we lead the Millennials, Mindsets & Money initiative. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.