Consumer Mindsets Tuesdays Starts Today

Consumer Mindsets Tuesdays. News of mind genomics and cognitive economics.
Consumer MIndsets Tuesdays

Consumer Mindsets Tuesdays starts today.

Consumer Mindsets Tuesdays shares original research on the mindsets consumers hold towards products, services, or experiences, ranging from airlines to wine. DId you know that three different mindsets towards red wine exist, each which very different views on what interests them? I’ll show that next week.

The mindset research uses the science of Mind Genomics – that’s why a genome is the logo, and its specialization Cognitive Economics. These approaches will be explained over time.

If you’d like to learn about Mind Genomics and Cognitive Economics now, head over to our library of over 20 books, peer-review publications, and presentations. It is available to you, 24×7, for free. It’s all in a Dropbox you can access and download from.

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement. With Dr. Howard Moskowitz, we lead the Millennials, Mindsets & Money initiative. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.