Humetrics Given a Shout Out by Association Advisor

ImageAssociation Adviser, the newsletter from Naylor, the leading provider of print and online media and event management solutions exclusively serving the association marketplace, mentioned the Digital Metrics Field Guide in its year-end review of issues and trends for 2014. Penned by Hank Berkowitz, the article talks about the changes in social media measurement outlined in the Guide, and calls out the importance of “humetrics.”

Author: stephenrappaport

I write and consult on achieving brand growth. I serve as the Global Digital Advisor for Sunstar, Inc., a global manufacturer of consumer products. I am a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management, and the author of 3 books on digital marketing and measurement.