I write and consult on achieving brand growth through consumer insight, digital strategy and measurement. I work with people inside brand organizations to help them create marketing, advertising, and media strategies for existing or new products, and to develop new products. Dr. Howard Moskowitz and I are working on an initiative we call Millennials, Mindsets & Money. Its aim is to discover the mindsets Millennials hold towards a range of product categories, and specify what to say, how to say it, and who to say it to in order to help brands market effectively and successfully to this large, varied generation that represents so much future growth.
I am the author of three books on digital marketing, The Digital Metrics Field Guide (BIS Publishing, 2015). Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons. I am the Global Digital Advisor for Sunstar, Inc., a manufacturer of consumer products, and a Senior Fellow at Wharton’s SEI Center for Advanced Studies in Management.
I am always interested in hearing what you have to say, and am happy to reply to a comment or answer your questions. Just fill out the contact form and I will reply as soon as possible.
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