Social media is still thought of in broadcast media terms and used primarily for outbound communication. I recently reviewed data from the forthcoming Association Adviser’s 2014 Association Communications Benchmarking Report which documented this all too clearly, and also revealed how associations are missing the opportunity to create advocacy for their organizations – advocacy that energizes and makes an association vital and engaging for its members. Read Turn Your Social Media Goals Upside Down.
Month: May 2014
Link to Digital Metrics Field Guide is Now Available
The Advertising Research Foundation is offering The Digital Metrics Field Guide as an interactive PDF through its online store. Click here to purchase.